App Marketing

Spotify global marketing boss on ‘realest’ Wrapped in response to ‘especially chaotic’ year

Spotify’s head of global marketing, Louisa Ferguson, has described this year’s Wrapped as the “realest” so far, despite something about 2023 feeling “especially chaotic” with regards to how people consumed

App Marketing

Future of Mobile Festival 2024 schedule announced

The schedule for Masterclassing’s 2024 Future of Mobile Festival has been announced. It includes nine Mobile & App Masterclasses, starting in Barcelona on 27 Feb, with other events taking place

Member Content Run better app retargeting campaigns in 2024 with Remerge’s new guide
App Marketing

Run better app retargeting campaigns in 2024 with Remerge’s new guide

App-based businesses require a constant flow of new users to grow their business – but they also need a mobile retargeting strategy to retain newly acquired audiences and nurture their

App Marketing

SplitMetrics acquires App Radar in seven-figure deal

SplitMetrics, a US startup specializing in app growth solutions, has acquired App Radar, an Austrian app marketing and analytics platform, in a seven-figure all-cash deal. SplitMetrics said the acquisition creates the

App Marketing

Economic downturn causes declines in app install ad spend budgets – report

AppsFlyer has released the 16th edition of its Performance Index, ranking the top media sources in mobile advertising across 11 regions and 22 app categories. The latest version of the

App Marketing

Acility and Cicicom transform Paros into “Europe’s first smart island”

Actility, which provides low-power wide-area networks (LPWAN) connectivity for the Internet of Things (IoT), and Cicicom, a Greek ICT company, have teamed up to turn the island of Paros, Greece

App Marketing

AppsFlyer acquires Devtodev

Marketing measurement, attribution, and data analytics firm, AppsFlyer, has acquired Devtodev, a full-cycle data analytics solution for game and app developers. AppsFlyer said the acquisition boosts its core offerings and

App Marketing

Jet Magazine partners with Disctopia for digital relaunch

Jet Magazine, which celebrates black culture, is partnering with Disctopia, a podcast, music, and audiobook streaming platform for independent creators, for the launch of a Web 3.0 mobile app to enhance audience

App Marketing

McDonald’s launches Festive Wins faux out of home campaign

McDonald’s UK has entered the faux out of home (FOOH) area with the launch of its latest campaign – Festive Wins. Created by Red Consultancy and produced in partnership with Pebble Studios, the Festive Wins

App Marketing

Study reveals gamers attitudes to in-game advertising

A report on a study that reveals gamers attitudes to in-game advertising

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