App Marketing

Tesco Finest partners with The Guardian for exclusive launch of ‘Feast’ app
App Marketing

Tesco Finest partners with The Guardian for exclusive launch of ‘Feast’ app

Tesco Finest has been announced as the exclusive launch partner for The Guardian’s new ‘Feast’ app. Developed in partership with media agency EssenceMediacom, the move will be supported by a

TMT First becomes Microsoft authorised service partner
App Marketing

TMT First becomes Microsoft authorised service partner

TMT First has announced its appointment as a Microsoft Authorised Service Partner (ASP). Through this new partnership, TMT First will handle both in-warranty and out-of-warranty repairs for Microsoft Surface devices.

LG debuts reality series ‘Estate of Survival’ on Prime Video
App Marketing

LG debuts reality series ‘Estate of Survival’ on Prime Video

LG Electronics is set to debut its original series, Estate of Survival, on Prime Video through Prime Video Direct in nine countries, including the US, Canada, Argentina, and Chile, as

TikTok revises policy to allow select alcohol advertisements
App Marketing

TikTok revises policy to allow select alcohol advertisements

TikTok has revised its advertising policy to permit alcohol ads on the platform, with specific restrictions in place. In its August update, the social media app said it was committed

M&S launches first baby club for Sparks members, to drive kidswear growth
App Marketing

M&S launches first baby club for Sparks members, to drive kidswear growth

Retail giant Marks & Spencer is debuting its first-ever ‘baby club’ to boost relevance with family shoppers and grow its kidswear market share.  Dubbed ‘The Parent Hood,’ the club will

AltStore PAL is now free, fueled by Epic Games grant
App Marketing

AltStore PAL is now free, fueled by Epic Games grant

AltStore PAL, a third-party app store for iOS users, is now free, courtesy of a grant from Epic Games.  This means no more annual subscription fees for new users, and

Cloud gaming service Blacknut joins forces with Ubisoft
App Marketing

Cloud gaming service Blacknut joins forces with Ubisoft

Blacknut Cloud Gaming has secured a new distribution deal with Ubisoft. Beginning this month, Blacknut’s platform will introduce a selection of Ubisoft games, adding to its collection of over 500

Instagram rolls out live friend map feature to select users
App Marketing

Instagram rolls out live friend map feature to select users

Instagram has launched a live test of its new ‘Friend Map’ tool, which allows users to share their real-time locations.  The feature, which is currently in testing with a small group

TikTok unveils new group chat messaging tool 
App Marketing

TikTok unveils new group chat messaging tool 

Social media giant TikTok has enhanced its direct messaging with the launch of TikTok Group Chat, allowing users to create groups of up to 32 people for video sharing and

Apple introduces new EU payment options with fees to comply with DMA
App Marketing

Apple introduces new EU payment options with fees to comply with DMA

Apple has announced it is revising its business terms in the EU to allow developers to link to external payment systems or promote offers from other platforms that do not

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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