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Priyanka Chopra Jonas stars in Johnnie Walker ad
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Priyanka Chopra Jonas stars in Johnnie Walker ad

Johnnie Walker has enlisted actress Priyanka Chopra Jonas to star in its new advert, as the global ambassador for the brand. The collaboration marks the brand’s entry into the luxury

TikTok partners with Amazon to simplify in-app shopping
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TikTok partners with Amazon to simplify in-app shopping

TikTok will now integrate shoppable ‘Buy with Prime’ ads directly into its app, featuring real-time delivery estimates. This update arrives as US lawmakers consider banning the platform. Despite being known

Playtika buys Superplay in a $700 million deal
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Playtika buys Superplay in a $700 million deal

Playtika has purchased mobile game developer Superplay for $700 million. An additional payment of up to $1.25 billion may be made, contingent on Superplay meeting specific financial goals over the

Meta extends Ray-Ban smart glasses collaboration through the next decade
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Meta extends Ray-Ban smart glasses collaboration through the next decade

Meta and eyewear giant EssilorLuxottica have revealed plans to continue their collaboration on smart glasses “into the next decade”. The two companies, who first teamed up in 2019, announced today

EU initiates proceedings to enforce Apple’s compliance with DMA
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EU initiates proceedings to enforce Apple’s compliance with DMA

The European Commission has launched two key proceedings to ensure Apple fully complies with the Digital Markets Act (DMA). The first proceeding will address the interoperability of iOS connectivity features

EU Court annuls Google’s £1.26 billion AdSense antitrust fine
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EU Court annuls Google’s £1.26 billion AdSense antitrust fine

Google, owned by Alphabet, has overturned a £1.26bn antitrust fine from 2019, which was imposed for restricting competition in online search advertising. This follows a recent loss where the company

Metacore ends Everdale development and returns game to Supercell
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Metacore ends Everdale development and returns game to Supercell

Metacore has decided to halt development of the free-to-play village-building game Everdale, returning the project to its original creator, Supercell. In a blog post, the mobile firm’s CEO Mike Tammenkoski

Gamebeast secures $3.7 million in pre-seed investment
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Gamebeast secures $3.7 million in pre-seed investment

Gamebeast, a user-generated content tools platform, has secured $3.7 million in pre-seed funding. Launched in 2023 by CEO Zander Brumbaugh, the platform supports content creation for platforms like Roblox and

ContextSDK bags $4 million in seed funding
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ContextSDK bags $4 million in seed funding

ContextSDK, a mobile app engagement platform, has secured $4 million in seed funding.  The round, led by Speedinvest with contributions from First Momentum Ventures and Heracles Capital, will help the

Klarna rebrands Shaquille O’Neal as ‘Shaquille O’Deal’ for festive campaign
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Klarna rebrands Shaquille O’Neal as ‘Shaquille O’Deal’ for festive campaign

Basketball icon Shaquille O’Neal has been rebranded as Shaquille O’Deal for Klarna’s upcoming major Christmas campaign, highlighting special festive offers. The festive campaign will feature the former Lakers star in

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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