Metaverse

NASCAR Tycoon launches on Roblox
Metaverse

NASCAR Tycoon launches on Roblox

The National Association for Stock Car Auto Racing (NASCAR) has launched an immersive and interactive experience on Roblox. Created by metaverse studio, Dubit, the experience aims to deliver an even

Ikea launches Roblox store with paid virtual jobs
Metaverse

Ikea launches Roblox store with paid virtual jobs

Ikea has announced the launch of The Co-Worker Game’, a virtual universe being launched on Roblox. Launching on 24 June, the game will allow players to experience working in Ikea’s

Metaverse studio Karta expands team with new 5 hires
Metaverse

Metaverse studio Karta expands team with new 5 hires

Metaverse studio, Karta, has announced five new hires from brands including Tommy Hilfiger, Epic Games and Emperia. In a bid to eye up new sectors and bolster its game design, programming

WATCH: Paris Hilton launches Hilton partnership on Roblox
Metaverse

WATCH: Paris Hilton launches Hilton partnership on Roblox

Paris Hilton has partnered with Hotel Group, Hilton, to launch a loyalty campaign on Roblox. The move is part of the hotel giant’s national advertising campaign,”It Matters Where You Stay,”

Future of Mobile Festival 2024 schedule announced
Metaverse

Future of Mobile Festival 2024 schedule announced

The schedule for Masterclassing’s 2024 Future of Mobile Festival has been announced. It includes nine Mobile & App Masterclasses, starting in Barcelona on 27 Feb, with other events taking place

The Bicester Collection launches a multi-destination Virtual Village Experience
Metaverse

The Bicester Collection launches a multi-destination Virtual Village Experience

The Bicester Collection, a family of 11 distinctive luxury shopping destinations in Europe and China, is introducing a new virtual retail experience, bringing its Village environment to audiences worldwide, and

Laser Digital and Nomura make metaverse debut with the Nomura & Laser Digital Botanical Garden
Metaverse

Laser Digital and Nomura make metaverse debut with the Nomura & Laser Digital Botanical Garden

Laser Digital Holdings, in partnership with Nomura Holdings, has launched the Nomura & Laser Digital Botanical Garden in The Sandbox metaverse. The experience, which has launched as part of The

Threedium completes $11m Series A round
Metaverse

Threedium completes $11m Series A round

Threedium, which specialises in 3D/AR high-fidelity assets has closes an $11m Series A funding round. The round was led by Interpublic Group and Olma Partners with additional support from Mesh

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Metaverse

Barbie DreamHouse Tycoon launches on Roblox after clocking up 3m visits in beta

A report on the Barbie DreamHouse Tycoon game launching on Roblox after clocking up 3m visits in beta

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Metaverse

2023 Effective Mobile Marketing Awards Shortlist revealed

A report on the announcement of the 2023 Effective Mobile Marketing Awards Shortlist

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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