App Marketing

Whatsapp drafts in Dentsu to engage customers and offer more personalised services

Global technology company Meta has appointed Dentsu as the first global agency network solution provider for WhatsApp Business. The partnership which is initially launching in the UK aims to respond

App Marketing

Snapchat debuts Bitmoji Beauty Drop in partnership with e.l.f Cosmetics

Snapchat and e.l.f Cosmetics has launched the first-ever Bitmoji Beauty Drop to showcase the beauty brand products for a limited time. Bitmoji Drops are exclusive digital fashion or beauty items

App Marketing

TikTok UK debuts ‘Pulse Premiere’ tapping Sky Sports as first approved publisher

Social media platform TikTok has launched its ‘Pulse Premiere’ advertising solution in the UK, securing Sky Sports as its first approved British publisher. TikTok’s ‘Pulse Premiere’ solution allows advertisers to

App Marketing

EE boss insists customers are ‘not sentimental’ about losing the BT name

EE boss Marc Allera has revealed customers are “not sentimental” about losing the BT brand following its £12.5 billion acquisition. Speaking to The Mail on Sunday, Allegra said: “We’re effectively

App Marketing

Spotify global marketing boss on ‘realest’ Wrapped in response to ‘especially chaotic’ year

Spotify’s head of global marketing, Louisa Ferguson, has described this year’s Wrapped as the “realest” so far, despite something about 2023 feeling “especially chaotic” with regards to how people consumed

App Marketing

Future of Mobile Festival 2024 schedule announced

The schedule for Masterclassing’s 2024 Future of Mobile Festival has been announced. It includes nine Mobile & App Masterclasses, starting in Barcelona on 27 Feb, with other events taking place

Member Content Run better app retargeting campaigns in 2024 with Remerge’s new guide
App Marketing

Run better app retargeting campaigns in 2024 with Remerge’s new guide

App-based businesses require a constant flow of new users to grow their business – but they also need a mobile retargeting strategy to retain newly acquired audiences and nurture their

App Marketing

SplitMetrics acquires App Radar in seven-figure deal

SplitMetrics, a US startup specializing in app growth solutions, has acquired App Radar, an Austrian app marketing and analytics platform, in a seven-figure all-cash deal. SplitMetrics said the acquisition creates the

App Marketing

Economic downturn causes declines in app install ad spend budgets – report

AppsFlyer has released the 16th edition of its Performance Index, ranking the top media sources in mobile advertising across 11 regions and 22 app categories. The latest version of the

App Marketing

Acility and Cicicom transform Paros into “Europe’s first smart island”

Actility, which provides low-power wide-area networks (LPWAN) connectivity for the Internet of Things (IoT), and Cicicom, a Greek ICT company, have teamed up to turn the island of Paros, Greece

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