Data: 80% of influencers fail to admit to advertising

Four out of five social media influencers fail to disclose that paid content they post is advertising, as required under EU law, a new report has revealed. According to a


WATCH: On launches ‘Max Energy. Always.’ ad in partnership with Spotify

Running brand, On, has partnered with Spotify for its latest campaign, ‘Max Energy. Always.’, which highlights its Spring 2024 collection and teases the launches of its new Cloudmonster shoes collection.


Snapchat launches AR ‘Dune: Part Two’ campaign in partnership with Warner Bros

Snapchat has teamed up with Warner Bros to launch an AR lens, ahead of the release of ‘Dune: Part Two’. The new Lens allows users to become Fremen, a fictional


15 years of WhatsApp: How has the platform evolved?

Since launching in 2009, WhatsApp has become a staple in the way people communicate, revolutionising the mobile messaging industry.  Now with roughly two billion monthly users, the platform has undergone


WATCH: Currys highlights sustainability in new campaign

Electrical retailer Currys has launched a series of campaigns highlighting its trade-in and recycling initiatives. Created by AMV BBDO and Spark Foundry, the campaign raises awareness of several of its “‘enhanced”


McDonalds rebrands to ‘WcDonalds’ to bring anime fictional restaurant to life

McDonalds has leaned into anime fandom by launching its ‘WcDonalds’ campaign, bringing the fictional fast-food restaurant to real life, in partnership with creative agency Wieden+Kennedy. ‘WcDonalds’. which features an upside-down


BT Tower sold to hotel group in £275m deal

BT Group has signed a £257 million deal with MCR Hotels to turn the iconic BT Tower into a hotel. The company stated MCR Hotels plans to preserve the tower as


Samsung takes over London’s Outernet to showcase Galaxy AI

Samsung has taken over the Outernet in London, showcasing its latest Galaxy AI innovations. Following on from the technology giant’s “AI is here” campaign last month, it has now signed


NHS England launches multichannel campaign, ‘The Place To Go’

NHS England has unveiled a new campaign called ‘The Place to Go’, to raise awareness on how pharmacists can now supply prescription-only medicines when clinically appropriate. In partnership with M&C Saatchi,


Three UK sponsors new series of Gogglebox with ‘second screeners’ campaign

Three UK has launched a new sponsorship campaign focused on the different ways people use their phones whilst watching TV. The campaign debuted during Channel 4’s 23rd season of Gogglebox

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