Spotify’s Chief Financial Officer, Paul Vogel, has announced he will be leaving the streaming platform in March next year, days after the company announced it was laying off almost a
Verizon has named Leslie Berland as Chief Marketing Officer, effective 9 January 2024. Berland has over 20 years of experience in strategic and creative marketing, having held senior positions at
Britain’s biggest mobile phone network providers are facing a class action claim that their loyalty customers are being overcharged. According to consumer rights champion and former Citizen’s Advice executive, Justin
The winners in all 13 categories of the 14th Effective Digital Marketing Awards were revealed at an Online Awards Ceremony this afternoon. Brands and organisations honoured for their work included
The winners in all 11 categories of the 14th Effective Mobile Marketing Awards were revealed at an Online Awards Ceremony this afternoon. Brands and organisations honoured for their work included
Technology giant Apple has partnered with British artist David Hockney to “Christmas cheer” to London’s Battersea Power Station. Until Christmas Day, a pair of Christmas trees will light up the
Pinterest UK’s Director of Marketing, Louise Richardson, has described the social media giants yearly look at the trends to come as a “cheat sheet” for marketers. “It can provide them
Masterclassing has announced its Future of Mobile Festival schedule for next year, with the first event taking place on 30 January in London. The schedule also includes nine Mobile and
Yahoo Advertising has launched a central AI suite that boosts performance-based solutions within the Yahoo DSP. Yahoo Blueprint has been launched to enhance decision-making, making AI more accessible, and serving
Global technology company Meta has appointed Dentsu as the first global agency network solution provider for WhatsApp Business. The partnership which is initially launching in the UK aims to respond
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Madeleine Dodd, Digital Growth Manager at Burger King, walks David Murphy through a recent campaign that saw great engagement by giving customers a good reason to share the date of their birthday
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Recently, Admiral Media founder Andre Kempe teamed up with Tobias Boerner, Co-founder and advisor at Fastic, to help apps and brands improve their user journeys and help them grow beyond performance marketing. In this interview, they talk about their new endeavour, mistakes in marketing, and the importance of a well-designed user lifecycle
Made For Advertising (MFA) domains have been a particularly hot topic in recent months, with their increasing scale and sophistication matched by the determination of the advertising and media industry