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Addressable ads generate a stronger cognitive response than non-addressable ads - report
02.12.2022

Addressable ads generate a stronger cognitive response than non-addressable ads - report

Cadbury's Secret Santa campaign is this year's most effective Christmas ad
01.12.2022

Cadbury's Secret Santa campaign is this year's most effective Christmas ad

UK Stop Ad Funded Crime (UKSAFC) set up to tackle online fraud
01.12.2022

UK Stop Ad Funded Crime (UKSAFC) set up to tackle online fraud

Leading US brand Johnsonville announces results of first intrinsic in-game ad campaign with GumGum and Frameplay
30.11.2022

Leading US brand Johnsonville announces results of first intrinsic in-game ad campaign with GumGum and Frameplay

2022 Effective Mobile Marketing Award Winners revealed
18.11.2022

2022 Effective Mobile Marketing Award Winners revealed

Yubo expands audio moderation to the UK, Australia and Canada
17.11.2022

Yubo expands audio moderation to the UK, Australia and Canada

Over 60 brands tap Picnic’s User-first Ad Marketplace for 50 per cent lower carbon emission buys
16.11.2022

Over 60 brands tap Picnic’s User-first Ad Marketplace for 50 per cent lower carbon emission buys

Hershey says “Game On!” as intrinsic in-game ad campaign doubles industry standard for mobile ad recall and boosts brand likeness
15.11.2022

Hershey says “Game On!” as intrinsic in-game ad campaign doubles industry standard for mobile ad recall and boosts brand likeness

US mobile news consumption sees huge increase ahead of midterms
07.11.2022

US mobile news consumption sees huge increase ahead of midterms

Meta announces 4 per cent year-on-year fall in Q3 revenues as metaverse arm racks up huge losses
27.10.2022

Meta announces 4 per cent year-on-year fall in Q3 revenues as metaverse arm racks up huge losses

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