Universal and DreamWorks launch Shrek Swamp Tycoon on Roblox

Universal Studios and DreamWorks has launched an immersive gaming experience on Roblox, Shrek Swamp Tycoon. In partnership with international game development studio, The Gang, Shrek Swamp Tycoon is the first


Dentsu taps Snap to advance AI, AR & performance advertising

Snap has launched a first-of-its-kind partnership with Dentsu to advance the creative agency’s capabilities in artificial intelligence (AI), augmented reality (AR), and performance advertising. As a result, the move dubbed


In Pictures: L’Occitane en Provence launches new VR experience

L’Occitane en Provence has launched a new virtual experience showcasing its range of summer fragrances. In partnership with virtual experience development platform, Emperia, the move highlights the brand’s offerings for


Verizon brings Bridgerton to stores via AR promotion

Verizon has launched an augmented reality (AR) retail activation allowing customers to live in the world of Bridgerton. The activation, which will be in around 300 Verizon stores, will give


Snap launches sponsored AR filters

Snap has launched sponsored AR filters, allowing advertising partners to reach 800 million monthly active users worldwide. Combining new Sponsored AR Filters with its existing Sponsored Lenses (pre-capture AR), the


Snapchat launches AR ‘Dune: Part Two’ campaign in partnership with Warner Bros

Snapchat has teamed up with Warner Bros to launch an AR lens, ahead of the release of ‘Dune: Part Two’. The new Lens allows users to become Fremen, a fictional


Angry Birds launches immersive flight mode in AR

Angry Birds has unveiled a new mode in Augmented Reality (AR), in partnership with Areyes Studio. The campaign takes social media users on a first-person joyride, letting them steer characters


E.l.f Cosmetics debuts ‘your best e.l.f’ experience on Apple Vision Pro

E.l.f. Cosmetics has become one of the first beauty brands to launch a shopping app for the newly-released Apple Vision Pro. The “your best e.l.f.” visionOS app includes first-of-its-kind features


Interview: Snapchat on ‘game-changing’ role in AR advertising

Once best known for its teen-friendly photo and video filters, Snapchat has emerged as a trailblazer in the realm of mobile marketing, offering a unique and authentic platform for users


2023 Effective Mobile Marketing Awards winners revealed

The winners in all 11 categories of the 14th Effective Mobile Marketing Awards were revealed at an Online Awards Ceremony this afternoon. Brands and organisations honoured for their work included

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