Social & Influencer Marketing

Data: 80% of influencers fail to admit to advertising

Four out of five social media influencers fail to disclose that paid content they post is advertising, as required under EU law, a new report has revealed. According to a

Social & Influencer Marketing

WATCH: On launches ‘Max Energy. Always.’ ad in partnership with Spotify

Running brand, On, has partnered with Spotify for its latest campaign, ‘Max Energy. Always.’, which highlights its Spring 2024 collection and teases the launches of its new Cloudmonster shoes collection.

Social & Influencer Marketing

TikTok dominates in the UK, new research reveals

Brits spend more time on TikTok than any other country in the world, new research has revealed. According to the 2024 Digital 2024: The United Kingdom report,  Brits spend 49 hours and

Social & Influencer Marketing

Twitch launches unexpected intermission during live streams with new BHF campaign

The British Heart Foundation (BHF) has launched a new campaign, flatlining live Twitch streams to raise awareness of the consequences of cardiac arrests. In partnership with media agency PHD, the

Social & Influencer Marketing

Coach partners virtual influencer with celebrities in new ‘Find Your Courage’ campaign 

Coach has launched a new campaign,”Find Your Courage”, pairing virtual influencer imma and celebrities including Lil Nas X, Camila Mendes, Youngji Lee, Kōki, and Wu Jinyan to showcase its new

Social & Influencer Marketing

Topps taps Mourinho in new 2024 UEFA Euro campaign

Topps has launched a new campaign starring Global Brand Ambassador José Mourinho. The three-part campaign advertisements starring Mourinho will roll out in the run up to UEFA EURO 2024 on

Social & Influencer Marketing

TikTok’s new ad spotlights online safety features during 2024 Guinness Six Nations

TikTok is raising awareness of its online safety features with a new multi-channel campaign running during the 2024 Guinness Six Nations. The campaign calls on the social media giant’s community

Social & Influencer Marketing

TikTok named official partner of Team GB and ParalympicsGB for Paris 2024

TikTok has been announced as the official partner of Team GB and Paralympics GB in the lead-up to Paris 2024. The partnership aims to help Team GB and ParalympicsGB athletes

Social & Influencer Marketing

‘We’re not social media’, warns Snapchat in new campaign

Snapchat has launched a new 360 marketing campaign ‘Less Social Media. More Snapchat’, which aims to set itself apart from others in the sector. The 360 marketing campaign includes a

Social & Influencer Marketing

Luxe Collective debuts successful OOH activation at Liverpool ONE

Pre-loved luxury retailer, Luxe Collective which recently secured funding for Dragons Den has celebrated a successful pop-up activation at Liverpool ONE. Marking the brand’s first activation in Liverpool, the immersive

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