Social & Influencer Marketing

LinkedIn Ads tackles wasted spend with new ad
Social & Influencer Marketing

LinkedIn Ads tackles wasted spend with new ad

LinkedIn Ads has launched a new ad addressing wasted ad spend. Created in-house by LinkedIn Brand Creative, the campaign features two 30-second spots demonstrating how the platform enables businesses to

Millennials overtake Gen Z in social shopping on TikTok, Instagram and Facebook
Social & Influencer Marketing

Millennials overtake Gen Z in social shopping on TikTok, Instagram and Facebook

Millennials have surpassed Gen Z in social shopping across TikTok, Instagram and Facebook, according to new research. Findings from the Retail Technology Show (RTS) reveal that Millennials made an average

Pinterest appoints Soniya Monga as VP of Global Agency Sales
Social & Influencer Marketing

Pinterest appoints Soniya Monga as VP of Global Agency Sales

Pinterest has announced the appointment of Soniya Monga as Vice President of Global Agency Sales. Monga will spearhead the platform’s agency relationships worldwide, collaborating with key agency leaders to develop

TikTok Shop teams up with PUMA for UK Super Brand Day
Social & Influencer Marketing

TikTok Shop teams up with PUMA for UK Super Brand Day

TikTok Shop is stepping up the holiday shopping game with its latest UK Super Brand Day, running from December 18th to 20th, in collaboration with leading sportswear brand PUMA. The

TikTok Shop hosts LIVE Shopping at Winter Wonderland
Social & Influencer Marketing

TikTok Shop hosts LIVE Shopping at Winter Wonderland

TikTok Shop is teaming up with Hyde Park Winter Wonderland for a two-day LIVE shopping showcase. For the first time, shoppers can enjoy this experience in-person at the TikTok Shop

Adidas launches Essentials collection with Messi and Roccuzzo
Social & Influencer Marketing

Adidas launches Essentials collection with Messi and Roccuzzo

Adidas has launched its newest sportswear collection, Adidas Essentials, with a campaign starring Lionel Messi and his wife, Antonela Roccuzzo. Developed by the creative agency Mother Berlin and directed by

Buddy Media appointed to lead Cheval Collection’s global social media strategy
Social & Influencer Marketing

Buddy Media appointed to lead Cheval Collection’s global social media strategy

Creative-first social agency Buddy Media Group has been appointed to lead Cheval Collection’s international social media strategy, including paid media, influencer partnerships, and content creation. This appointment follows a highly

Snapchat taps Unncharted Studio for new EMEA project
Social & Influencer Marketing

Snapchat taps Unncharted Studio for new EMEA project

Snapchat has chosen Uncharted Studio to collaborate with its EMEA marketing team on a new, yet-to-be-revealed project. Announced first on LinkedIn by the London-based agency, Uncharted will be working with

Laura Whitmore stars in Timotei’s new celebrity podcast series
Social & Influencer Marketing

Laura Whitmore stars in Timotei’s new celebrity podcast series

Timotei has partnered with TV personality and former Love Island host Laura Whitmore to promote its newest celebrity podcast series. Titled A Gentle Start: The Showercast, the series will feature

Snapchat tests Sponsored Snaps and Promoted Places with Disney, McDonald’s, Taco Bell
Social & Influencer Marketing

Snapchat tests Sponsored Snaps and Promoted Places with Disney, McDonald’s, Taco Bell

Snapchat has begun testing two new advertising formats: Sponsored Snaps and Promoted Places, in partnership with Disney, McDonald’s, and Taco Bell. Sponsored Snaps allow businesses to engage users with full-screen

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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