Social & Influencer Marketing

LinkedIn unveils 2 new integrations with HubSpot’s Smart CRM
Social & Influencer Marketing

LinkedIn unveils 2 new integrations with HubSpot’s Smart CRM

LinkedIn has launched two new integrations in partnership with HubSpot’s Smart CRM, in a bid to help customers better understand their buyers’ purchasing journey. As a result, the partnership will

Ogilvy tackles medical misinformation with new health influencer unit
Social & Influencer Marketing

Ogilvy tackles medical misinformation with new health influencer unit

Ogilvy has launched a dedicated health influencer division aimed at assisting pharmaceutical companies tackle medical misinformation. As a result, the creative agency will leverage the increasing numbers of people turning

Colgate partners with Pinterest to debut editorial sponsorship
Social & Influencer Marketing

Colgate partners with Pinterest to debut editorial sponsorship

Colgate has unveiled a first-of-its-kind Editorial Sponsorship campaign with Pinterest. Ahead of the launch of Pinterest’s Wedding Week, a week dedicated to highlighting nuptial-related editorial content and ads, Colgate’s campaign

WATCH: England Respect enlists Saka in new ‘It starts with You’ campaign
Social & Influencer Marketing

WATCH: England Respect enlists Saka in new ‘It starts with You’ campaign

England Respect has launched a new campaign, “It Starts with You”, starring Arsenal player Bukayo Saka. The content series, which showcases the role of coaches in a positive environment in

My Life My Say enlists infleuncers to tackle Gen Z political disinterest
Social & Influencer Marketing

My Life My Say enlists infleuncers to tackle Gen Z political disinterest

Charity My Life My Say has partnered with Ogilvy UK to encourage Gen Z Brits to to vote ahead of the upcoming voter registration deadline on 2 May 2024 in

L’Oréal Paris highlights setbacks with celebrity CVs on LinkedIn
Social & Influencer Marketing

L’Oréal Paris highlights setbacks with celebrity CVs on LinkedIn

L’Oreal Paris has launched its ‘Worth It Resume’ campaign which highlights the setbacks women have faced throughout their lives. As a result, in partnership with creative agency, McCann Paris, the

Lynx targets Gen Z’s in new £15m ad featuring Lil Baby
Social & Influencer Marketing

Lynx targets Gen Z’s in new £15m ad featuring Lil Baby

Lynx has partnered with American rapper Lil Baby for its new campaign aimed at Gen Z men promoting its new ‘fine fragrance’ collection. The campaign, which features a £15 million

Meta to begin labelling AI-generated content from next month
Social & Influencer Marketing

Meta to begin labelling AI-generated content from next month

The parent company of Instagram and Facebook, Meta, has revealed it will start labelling AI-generated media from next month. Meta’s ‘Made with AI’ comes as the tech giant aims to

LinkedIn unveils CTV and Live Event Ads for marketers
Social & Influencer Marketing

LinkedIn unveils CTV and Live Event Ads for marketers

LinkedIn has launched its own connected TV (CTV) adverts and Live Event ads to help companies reach decision-makers and build their brands. The move also helps marketers capitalise on the

McDonald’s launches new social campaign ‘The Pre-Nug Agreement’
Social & Influencer Marketing

McDonald’s launches new social campaign ‘The Pre-Nug Agreement’

McDonald’s is inviting friends to promise to share McNuggets forever in a new social campaign titled ‘The Pre-Nug Agreement’. In partnership with creative agency, Leo Burnett UK, the campaign encourages

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Video Interviews

Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Retargeting on Android is changing: here’s what you need to know

As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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Select the best Customer Engagement tool for you and your customer!

But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research

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