AR/VR

Snapchat launches immersive AR shopping experience ‘Snap Street’ in London
AR/VR

Snapchat launches immersive AR shopping experience ‘Snap Street’ in London

Snapchat has announced the launch of an all-new immersive experience, Snap Street, set to open in East London this October. The Ely’s Yard building in Brick Lane will be transformed

Meta extends Ray-Ban smart glasses collaboration through the next decade
AR/VR

Meta extends Ray-Ban smart glasses collaboration through the next decade

Meta and eyewear giant EssilorLuxottica have revealed plans to continue their collaboration on smart glasses “into the next decade”. The two companies, who first teamed up in 2019, announced today

The Ordinary launches 3D AR experience for latest skincare products
AR/VR

The Ordinary launches 3D AR experience for latest skincare products

Skincare brand The Ordinary has utilised augmented reality (AR) to create an interactive mural that highlights three of its latest products. Developed by 360-marketing agency One Agency, the project involved

Universal and DreamWorks launch Shrek Swamp Tycoon on Roblox
AR/VR

Universal and DreamWorks launch Shrek Swamp Tycoon on Roblox

Universal Studios and DreamWorks has launched an immersive gaming experience on Roblox, Shrek Swamp Tycoon. In partnership with international game development studio, The Gang, Shrek Swamp Tycoon is the first

Dentsu taps Snap to advance AI, AR & performance advertising
AR/VR

Dentsu taps Snap to advance AI, AR & performance advertising

Snap has launched a first-of-its-kind partnership with Dentsu to advance the creative agency’s capabilities in artificial intelligence (AI), augmented reality (AR), and performance advertising. As a result, the move dubbed

In Pictures: L’Occitane en Provence launches new VR experience
AR/VR

In Pictures: L’Occitane en Provence launches new VR experience

L’Occitane en Provence has launched a new virtual experience showcasing its range of summer fragrances. In partnership with virtual experience development platform, Emperia, the move highlights the brand’s offerings for

Verizon brings Bridgerton to stores via AR promotion
AR/VR

Verizon brings Bridgerton to stores via AR promotion

Verizon has launched an augmented reality (AR) retail activation allowing customers to live in the world of Bridgerton. The activation, which will be in around 300 Verizon stores, will give

Snap launches sponsored AR filters
AR/VR

Snap launches sponsored AR filters

Snap has launched sponsored AR filters, allowing advertising partners to reach 800 million monthly active users worldwide. Combining new Sponsored AR Filters with its existing Sponsored Lenses (pre-capture AR), the

Snapchat launches AR ‘Dune: Part Two’ campaign in partnership with Warner Bros
AR/VR

Snapchat launches AR ‘Dune: Part Two’ campaign in partnership with Warner Bros

Snapchat has teamed up with Warner Bros to launch an AR lens, ahead of the release of ‘Dune: Part Two’. The new Lens allows users to become Fremen, a fictional

Angry Birds launches immersive flight mode in AR
AR/VR

Angry Birds launches immersive flight mode in AR

Angry Birds has unveiled a new mode in Augmented Reality (AR), in partnership with Areyes Studio. The campaign takes social media users on a first-person joyride, letting them steer characters

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Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

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Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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