Future of Mobile Festival 2024 schedule announced

The schedule for Masterclassing’s 2024 Future of Mobile Festival has been announced. It includes nine Mobile & App Masterclasses, starting in Barcelona on 27 Feb, with other events taking place


The Bicester Collection launches a multi-destination Virtual Village Experience

The Bicester Collection, a family of 11 distinctive luxury shopping destinations in Europe and China, is introducing a new virtual retail experience, bringing its Village environment to audiences worldwide, and


L’Occitane en Provence opens virtual holiday store

Cosmetics and wellbeing goods manufacturer and retailer, L’Occitane en Provence, has launched a virtual holiday store, developed by Emperia and designed in partnership with artist Steven Wilson. Set up in


McDonald’s launches Festive Wins faux out of home campaign

McDonald’s UK has entered the faux out of home (FOOH) area with the launch of its latest campaign – Festive Wins. Created by Red Consultancy and produced in partnership with Pebble Studios, the Festive Wins


Laser Digital and Nomura make metaverse debut with the Nomura & Laser Digital Botanical Garden

Laser Digital Holdings, in partnership with Nomura Holdings, has launched the Nomura & Laser Digital Botanical Garden in The Sandbox metaverse. The experience, which has launched as part of The


Threedium completes $11m Series A round

Threedium, which specialises in 3D/AR high-fidelity assets has closes an $11m Series A funding round. The round was led by Interpublic Group and Olma Partners with additional support from Mesh


Insead launches Insead XR Portal VR learning platform

A report on Inseads launch of its Insead XR Portal VR learning platform


2023 Effective Mobile Marketing Awards Shortlist revealed

A report on the announcement of the 2023 Effective Mobile Marketing Awards Shortlist


A date for your diary for our readers in Germany

A report on an upcoming Mobile & App Marketing Masterclass in Berlin on 12 October


Maybelline New York campaign targets Roblox music community

A report on a Maybelline New York campaign targeting the Roblox music community

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