AR/VR

The Bicester Collection launches a multi-destination Virtual Village Experience

The Bicester Collection, a family of 11 distinctive luxury shopping destinations in Europe and China, is introducing a new virtual retail experience, bringing its Village environment to audiences worldwide, and

AR/VR

L’Occitane en Provence opens virtual holiday store

Cosmetics and wellbeing goods manufacturer and retailer, L’Occitane en Provence, has launched a virtual holiday store, developed by Emperia and designed in partnership with artist Steven Wilson. Set up in

AR/VR

McDonald’s launches Festive Wins faux out of home campaign

McDonald’s UK has entered the faux out of home (FOOH) area with the launch of its latest campaign – Festive Wins. Created by Red Consultancy and produced in partnership with Pebble Studios, the Festive Wins

AR/VR

Laser Digital and Nomura make metaverse debut with the Nomura & Laser Digital Botanical Garden

Laser Digital Holdings, in partnership with Nomura Holdings, has launched the Nomura & Laser Digital Botanical Garden in The Sandbox metaverse. The experience, which has launched as part of The

AR/VR

Threedium completes $11m Series A round

Threedium, which specialises in 3D/AR high-fidelity assets has closes an $11m Series A funding round. The round was led by Interpublic Group and Olma Partners with additional support from Mesh

AR/VR

Insead launches Insead XR Portal VR learning platform

A report on Inseads launch of its Insead XR Portal VR learning platform

AR/VR

2023 Effective Mobile Marketing Awards Shortlist revealed

A report on the announcement of the 2023 Effective Mobile Marketing Awards Shortlist

AR/VR

A date for your diary for our readers in Germany

A report on an upcoming Mobile & App Marketing Masterclass in Berlin on 12 October

AR/VR

Maybelline New York campaign targets Roblox music community

A report on a Maybelline New York campaign targeting the Roblox music community

AR/VR

Creative UK launches £35m Creative Growth Finance fund

A report on Creative UKs launch of a £35m Creative Growth Finance fund

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