Gartner’s much-awaited 2019 Gartner Magic Quadrant for Mobile Marketing Platforms is out. Should a mobile marketer employ platforms specifically designed for those devices or utilise...
The Global App Trends 2019 covers a year’s worth of data from standout applications in 23 verticals. The report includes metrics such as app retention,...
Mobile fraud poses a serious problem for everyone in the mobile advertising industry, from publishers to measurement partners. Not only does it cause damage to workflows,...
Without active user acquisition, it’s incredibly difficult for businesses to find and convert new users, and grow their app over time. If you lack a...
Dynamic creative is a part of programmatic. It's in its nature.
Programmatic advertising is full of complex patterns, very similar to patterns in nature....
It's crucial for modern businesses to meet customers where they spend most of their time: on their phone. Contacting your customers through their most private...
The global marketing technology market is now worth $99.9bn (£76.8bn), and continues to grow exponentially. Brands expect to keep increasing their investment in martech, especially...
With the global average cost of a data breach surging to $3.86m (£2.97m), customer-facing security is high on the agenda for any businesses allowing web...
Smartphones have brought about unprecedented changes to people's lives and in the last five years, their ownership and subsequent use has grown phenomenally, increasing by...
