VR & AR
Push Notification Best Practices – Mobify
In a world where the connected consumer is bombarded with marketing messages full of generic information and vague promises, push notifications provide the opportunity to...
Leveraging Apps to Increase Customer Lifetime Value – Mobify
Research from Nielsen shows that consumers spend an average of 30 hours per month using apps in those 'I-want-to-know/go/do/buy' moments, confirming that apps play an...
The Definitive Guide To Mobile Shopping – Mobify
Mobile shopping is the future of retail – and that future is already here. This definitive industry guide quickly familiarises you with today’s global mobile...
How Do You Successfully Implement Programmatic Display Advertising?
The marketing discipline of mobile display is going through an unpredictable and unprecedented growth. Available volume is growing every day, and more and more advertisers...
How to Win in Mobile: Create Moments That Matter
The rules of the game have changed for marketers. Relying on old standards was effective for many years, but you can't engage with consumers in...
Mobile Engagement: Are Marketers Missing a Trick?
New research has revealed that 57% of consumers are actively taking steps to avoid brands which bombard them with poorly targeted communications. And with more...
What is Mobile Engagement and Why Does it Matter?
Learn what qualifies as mobile engagement, and hear some of Urban Airship's most important take-aways for putting it to use for your brand's app. ...
Take Advantage of Programmatic-powered Prospecting
The challenge for marketers over the past hundred years hasn't changed: to find new customers to fill the funnel through various advertising channels. Thanks to...
Benchmark Report on Retailer Apps - Teradata
96 per cent of the top 50 retailers in the UK have mobile apps, but only 21 per cent of them are using push messaging...
Mobile Marketing Tips – SmartFocus
With 1.75bn smartphone owners worldwide, and 52 per cent of website visits now made via a mobile device, understanding the mobile user experience is vital...
The Definitive Guide to Geo-fencing – Donky
Whether this is the first time you've heard of geo-fencing or if location-based services are something you've long been meaning to look further into, Donky...
The Real World of Real Time Advertising – Quantcast
RTB, RTA, programmatic – what does it all really mean? Today’s advertising landscape can be a confusing space with new acronyms and technology emerging on...
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