Bloo, a toilet hygiene brand, has launched its #BlooDancingCleans TikTok initiative, to kick of International Dance Day. 

The feel-good challenge will educate Brits about how dancing whilst cleaning can boost wellness and hygiene. 

Introduced by TikTok influencers The Gregorian Sisters, who created the dance routine to Talk Dirty by Jason Derulo, celebrities Olivia Bowen (Love Island) and Jacqueline Jossa (reality star and actress) will replicate the moves in support of the campaign. 

With CleanTok and FitTok increasing in popularity, #BlooDancingCleans will be the latest trend to hit the social media platform. The dance off incorporates Bloo’s 2-in-1 Spray & Foam Action Trigger made of 100% recycled plastic.

Bloo’s inspiration for the initiative was research showing that more than half of adults (60 per cent) and over two thirds of young people (68 per cent) admitted that their mental health had worsened during lockdown.

However, 80 per cent of British adults believe cleaning has had a positive impact on their mental health and wellbeing.

Users can join the initiative by using the hashtag #BlooDancingCleans on TikTok and all other social channels.