ITVs Im a Celebrity, Get Me Out of Here reality show, which
started earlier this week, has a new presenter. Named Wayne and
standing around 3 inches tall, the wind breaking, belching,
foul-mouthed witchetty grub is the 3D animated creation of Mobstar Media
and will host ITV Mobiles coverage of the award-winning show. Wayne
will also feature within the main ITV 1 programme during break-bumpers
and during the closing credits. 
Wayne is the straight-talking
Aussie Grub on the Ground with all the best and most salacious
celebrity gossip from the camp. Wayne will also front a full slate of
Im a Celebrity, Get Me out of Here! mobile content, including clips,
screensavers, wallpapers and ring tones, created by Mobstar Media for
ITV Mobile.
Its been great fun working on Wayne, says Mobstar
Media MD, Jamie Goldblatt. This is just another example of how Mobstar
Media can add value to mobile. As far as we know, Wayne is first ever
presenter to cross over between mobile and terrestrial TV and were
proud to be working with ITV Mobile to push back the boundaries of
mobile entertainment.
The new series of Im a Celebrity, Get Me Out of Here! runs on ITV 1 until 30 November.