Celltick, which provides mobile idle screen marketing solutions, has opened an office in Singapore to manage and support its extensive client base in the Asia Pacific (APAC) region. The company says this is an additional step towards its strategy of expanding the use of idle screen mobile marketing around the world with its LiveScreen Media solution.
We are very focused on building up our customer base in APAC and the surrounding regions, says Celltick CEO, Stephen Dunford. We have taken the strategic decision to open a dedicated office in Singapore at this time to support our current customers, and in anticipation of several further significant deals we will be announcing in the next few months. Singapore is a hub for innovation in the mobile sector and opening this office confirms our presence and expertise within the APAC region and enables us to interact more easily with our local customers and partner network.
Cellticks existing APAC customers for LiveScreen Media include Vodafone India, AIS in Thailand, Globe in the Philippines, Spice in Nepal, VMS in Vietnam, and Dialog in Sri Lanka. The company has a total of 10 agreements in place in APAC and also boasts an excellent working relationship with all major SIM vendors in the region.
LiveScreen Media is an effective and cost-efficient mass reach solution that successfully sends personalised content and advertising to consumers mobile idle screen using cell broadcast technology. For the consumer, it means that they receive relevant information, at a convenient time, in a non-intrusive fashion.
Celltick notes that over 80% of LiveScreen users choose to keep the service on. About 35% click on teasers regularly, and each active user makes, on average, 8.3 transactions per month. As a result, operators and partners have a new channel to generate revenue, while subscribers have a high-value, well-targeted service.
Celltick continues to build momentum for its LiveScreen Media product, which is now deployed by over 25 operators globally, generating over 35 million monthly transactions. 
