Idle screen media company Celltick has announced the launch of a new and unique mobile media service over China Unicoms network, starting with the 2008 Olympic Games.
Designed and implemented as a managed service through Cellticks LiveScreen Media platform, the new service provides official Olympics-related content directly from Xinhua News, the official news agency in China, including the latest news, results and anecdotes, accompanied by topical games and applications. The service will also include general news, lifestyle, fun, business and entertainment content. 
With LiveScreen Media, says Celltick, mobile operators can non-intrusively deliver segmented content, rich media and advertising to a virtually unlimited number of users, expanding operators offerings. China Unicom is an integrated telecommunications service provider, with over 180 million mobile subscribers nationwide.
The Olympic Games represents an enormous opportunity for the mobile industry, and our managed LiveScreen Media application is ideally positioned to help China Unicom capitalise on its full potential., says Celltick CEO, Stephen Dunford. We are very pleased to be working with China Unicom with their wide reach and significant customer base, both of which will help strengthen our presence across China as we roll out further LiveScreen Media deployments.
Celltick says that the launch of the LiveScreen Media service in Beijing will be the first in a series of LiveScreen deployments across China.