Cellufun Hands Ad Brief to mOcean Mobile

Mobile community Cellufun has selected mobile ad firm mOcean Mobile’s MAST platform to serve targeted ads to its users. Cellufun currently serves more than 600m ad impressions per month.

“Cellufuns mobile offering and marketing solutions are unique,” says Cellufun CEO, Neil Edwards. “We have a diverse user base, and can target users that match any brands audience. Ad serving, mediation and enabling self-service advertisers are mission critical to our success, and MAST will be an important component of our strategy across these fronts.”

Cellufun is available to mobile users around the world on any network and any phone with a browser, in over 10 languages. mOcean Mobile currently manages over 6bn ad requests for mobile websites, ad networks  and applications. Clients and partners include The Rubicon Project, Polar Mobile, The Star Tribune and News Over Wireless.