Rich media advertising firm Celtra has launched its AdCreator 3 mobile ad creation platform, The update brings with it improvements to AdCreators reach and user experience, as well as embracing Facebook as a second platform.

The AdCreator platform enables users, even those without experience in software development, to build, manage and track rich media mobile ads. The ads can be deployed on the mobile web or in-app, across the full range of IAB ad formats.

“AdCreator 3 is a tremendous leap forward for the mobile advertising industry. Brands and agencies can create it once, and deploy multiple times, and observe the cross-platform engagement,” says Mihael Mikek, Celtra founder and CEO. “At Celtra, we’re less interested in following industry norms than innovating and reinventing the book on mobile advertising. That’s what we’ve done with AdCreator 3.”

AdCreator 3 is being adopted by agencies, publishers and ad networks – including for Volvo, Pepsi, and Starbucks – across more than 18 countries.