Rich media tech firm Celtra, together with its strategic partner Mindshare has unveiled a social mobile rich media campaign for gaming company Capcom’s latest release, DmC Devil May Cry.

The campaign delivers a brand story via mobile rich media, combined with the broad reach of the Twitter and Facebook news feeds. The campaign is the first Celtra mobile rich media execution for Twitter, and the first combined social rich media campaign using both Facebook and Twitter platforms.

“Mindshare selected Celtra last year as its rich media mobile advertising partner because of the companys comprehensive approach to quickly and easily deliver quality rich media ads to any device,” said James Chandler, head of mobile at Mindshare. “This campaign with Capcom showcases the new and innovative ways that were working together.”

The campaign is built upon Celtras AdCreator platform, which, Celtra says, offers simple implementation of rich engagement features, and addresses many facets of mid-funnel marketing with regard to prospect interest, intent, direct response and analytics.

“Were constantly looking for new and unique ways to reach and engage our audience,” said Craig Brown, UK product manager at Capcom. “With the help of Celtra and Mindshare, were seamlessly connecting with gamers where they live – on their mobile platforms and in the Facebook and Twitter news feeds.”