IIR Conferences is staging its Telecoms CEM, CRM & Retention event from 15 18 March 2010 at the Hilton Vienna Plaza in Vienna.
With 11 operator case studies on the two conference days, an interactive workshop and a collaborative learning session, IIR says the conference offers delegates ample opportunity to learn, network and exchange ideas.
The event will examine how operators are developing and adopting novel CRM (Customer Relationship Management) and CEM (Customer Experience Management) approaches in order to enhance customer relationships and maximise customer retention as well as customer lifetime value. Orange France Telecom will explain how to
industrialise the customer experience, while du will present on how to measure  the customer experience. A session from PTC will look at how to harvest customer insight from PTC, while Mobitel will explain how to differentiate your loyalty programme for high value customers from Mobiltel
Theres more information about the event here.