Center Parcs has launched a new multi-channel campaign, ‘Cherish the Moment’, in partnership with Brothers & Sisters.

The campaign, directed by French Director Nan Feix, highlights how Centre Parcs can help families disconnect from modern-day distractions, creating an environment where shared time feels unhurried.

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The 30-second film also uses a slowed-down version of the famous All Saints track Black Coffee across the excursions available at the leisure company.

The campaign was planned and bought by iProspect across the UK and Ireland, which won the media business in July this year. and uses an audience-first data-driven approach.

Center Parcs UK and Ireland Sales & Marketing Officer Colin Whaley said: “As a parent of three boys myself, I know how busy life can be, we should make the most of opportunities to spend time together and create lifelong memories.

“‘Cherish the moment’ captures that thought and that sense that special moments can feel like time has slowed down. Our agency partners and internal teams have done a tremendous job to bring this integrated multi-channel campaign together.”

Brothers & Sisters ECD Andy Fowler added: “When you and your family are genuinely in the moment together, you notice and experience each other differently. It is as if time really does slow down.

“You feel connected in a more rewarding way. This is what Center Parcs brings to families. This work is all about illustrating the fun that can be had when you swap the distractions of modern life and really cherish the moment.”