After Party Studios has joined forces with burger brand SoBe to launch a new campaign starring Chabuddy G, played by comedian and actor Asim Chaudhry.

The campaign features six videos, launching today on SoBe’s Instagram and TikTok. Chaudhry, known for his role in People Just Do Nothing, plays a wannabe influencer trying to make it big in a fast food restaurant.

As he struggles with ring lights, green screens, and grilling burgers, he convinces the restaurant owner he’s the star- until real influencer Eating With Tod shows up, leading to a funny showdown and a quick exit for Chabuddy G.

The series was co-written and directed by Ben Doyle, also known as RVBBERDUCK.

He said: “Ben Doyle aka RVBBERDUCK, Director and Co-Founder at After Party Studios, said: “Asim was the perfect comedic foil for this project. Working with him throughout the writing process ensured the chaos and comedy we know grabs attention in the scroll was conveyed and ultimately remained true to the comedic voice the legendary Chabuddy G. It’s unexpected, funny, and most importantly very shareable.”

Shannon Butler, Head of Marketing SoBe Burger, added: “From the start, we didn’t just want to make ads. We wanted to create something that felt like a SoBe show, with Asim Chaudhry, aka Chabuddy G, as our first guest star.

His energy, wit, and the timeless appeal of his Chabuddy G character made him the perfect person to help bring this world to life. After Party were incredible collaborators and together we’ve created a five-part series that goes beyond just showcasing our food – it captures the playful spirit that makes SoBe what it is.”

The campaign is now live on SoBe’s social media channels.