ChaCha Partners With STATS for Sports Alerts

Real-time answers service ChaCha has partnered with sports technology, data and content company, STATS, to deliver free, in-depth mobile sports alerts to fans of nearly every professional and college US sports team. ChaCha says this marks a strategic move to provide more in-depth, targeted information in categories of high interest to its user base.

Mobile users can text the word ALERT followed by their favourite team name to ChaCha at 242-242 to receive ongoing alerts on their teams at game time (e.g. text: ALERT GIANTS to 242-242). Pre-game messaging includes current team standings, location time, channel, and betting odds.

During games, users get periodic score updates, along with top player stats. After the game ends, fans receive the final scores and stats, plus next game information including opponent, location, date and time. ChaCha is using coverage from STATS to provide alerts for most major team sports, including NFL football, NBA basketball, MLB baseball, NHL hockey, and NCAA college football and men’s and women’s basketball. ChaCha also provides fans with on demand live score updates for these games.

For ChaCha’s partners and brand marketers, the mobile sports alerts provide additional opportunities to sponsor the new alerts or insert messages and video ads on related alerts. In the near future, fans will also be able to sign up for the ChaCha mobile alerts online at chacha.com. ChaCha has almost 100 mobile alerts available, including popular topics such as Weather, Celebrity News, Horoscopes and Jokes.

“Our users are huge sports fans and have asked us more than 14m sports-related questions in the past year on mobile and online, from facts and stats to who is going to win the Super Bowl,” says ChaCha CEO, Scott Jones. “By partnering with STATS, we can give our users the best in mobile sports content and alerts.”