Changing Rooms is returning to UK screens this evening, with the help of a multi-platform influencer campaign.
After 17 years off-air, the show is re-launching with its first-ever commercial partner, Dulux, and a fully integrated campaign alongside production company Shine TV, Channel 4 and supported by media agency MediaCom.
Singer Peter Andre and television and radio presenter Clara Amfo will spearhead the influencer campaign and look to drum up excitement across Instagram, TikTok, and Pinterest to encourage younger viewers – who are often inexperienced renters and homeowners – to capture their own confidence and style.
To grab the attention of this younger audience, an augmented reality ‘brand effect’ on TikTok will provide interactive visual effects that virtually transforms rooms at the touch of a button. In addition, the culmination of the show will see bloggers provide tips and tricks on redecorating a home and enriched content on the Pinterest platform.
The campaign chimes with Changing Rooms’ six new episodes as it celebrates its long-standing television history. The revamp will continue to focus on the universal appeal of viewers feeling comfortable in embracing their own creative style.