Channel 4 has been announced as the new headline sponsor of KISS radio’s Breakfast show, as part of a multi-year agreement with Bauer Radio.

This marks Channel 4’s first-ever sponsorship of KISS, covering the station’s flagship morning programme.

As part of the partnership, Jordan and Perri from the dance group Diversity will host a weekly segment, sharing the Channel 4 shows they’re watching, alongside additional promotional activities on their social media platforms.

“We’re excited to team up with Jordan and Perri on KISS Breakfast. Every morning they’ll bring their listeners recommendations for what to watch or stream from Channel 4’s brilliant lineup of new and library content in their unique and entertaining style,” said Iain Walters, Channel 4’s head of marketing.

Bauer Media Advertising MD Simon Kilby commented: “As two of the biggest broadcasters in the UK, we’re so excited to have Channel 4 as the newest sponsor of KISS Breakfast and work with them over the coming years.

“It’s fantastic to see Channel 4’s Altogether Different brand branch into radio sponsorship, using KISS to amplify their purpose and messaging. This sponsorship is sure to be a leading example of how radio and TV can work seamlessly together to create added impact, connecting with audiences who love entertainment, seek trusted information and consume their media in multiple different ways.”