Channel 4 Relaunches Made in Chelsea Game with Boohoo.com
- Thursday, April 3rd, 2014
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Channel 4 has relaunched its Sims-style Made in Chelsea iOS and Android app with new sponsor Boohoo.com.
Boohoo.com becomes the first commercial partner of a Channel 4-commissioned game, with the organisation attempting its first freemium gaming app at Christmas – The Snowman and The Snowdog.
The Made in Chelsea game includes voiceovers from cast members, along with new characters added in later series, plus much longer gameplay. 
When you create your character, you can customise your look and be judged by style guru Mark-Francis, whoever he is. You can also tweet pictures of your outfits to friends in the real world and even build social standing inside the game.
The channel has committed to ‘both the public and commercial value of Channel 4’s TV brands as its games portfolio grows’.
