Mobile messaging, payments and telephony company Fonix and Channel 5 have entered into a two year partnership to expand the broadcasters mobile interactive services.

Channel 5 aims to provide viewers with opportunities to interact and engage with its content, using Fonixs suite of solutions that include mobile messaging and payments layered with data analytics and marketing services.

“We have some of the most popular interactive formats that TV has to offer,” said Joanna Cox, acting head of commercial partnerships at Channel 5. “We need our partners to be technically and operationally flawless whilst supporting us strategically around new initiatives. We have undergone a market wide supplier review process and are very pleased to have appointed Fonix to work with us moving forward.”

While neither Fonix nor Channel 5 have revealed in detail how they plan to augment Channel 5s mobile services, the broadcasters video-on-demand service, Demand 5, is currently available on over 20 platforms and devices, including smart TVs, games consoles, mobiles, tablet and web, more than any other on-demand service for a UK commercial broadcaster. It averages 15m streams a month.

“Channel 5 is forward thinking, innovative and expert in the interactive mobile space,” said Rob Weisz, CEO of Fonix Mobile. “Our relationship with Channel 5 allows us to work collaboratively to drive key objectives and introduce new initiatives like data driven marketing and optimisation – we have a number of very exciting initiatives to introduce over the coming months.”