Chapter One… is on Your Phone

Publisher Random House has teamed up with mobile books company ICUE to deliver what it claims is a first for the publishing industry, offering consumers the first chapter of Lifes a Pitch  written by Stephen Bayley and Roger Mavity, for free, direct to their mobile phone. Details on how to claim a 40% discount on the printed book are sent along with the free chapter. 
The book explains how to be more business-like with your emotions and more emotional about business. The publishers blurb says it will help you win lifes battles – in business, at home, and over lunch.
To receive the free chapter and discount offer, text the word Pitch to 64888. Texts are charged at the standard rate.
We have created a comprehensive digital marketing campaign for the publication of Lifes a Pitch and were particularly pleased to work with ICUE to include this mobile service says Random House Digital Marketing and Publicity Manager, Ros Lawler. Its a great way to deliver sample content to potential purchasers of the book.

Tech Award for Mobile Books Firm. Read.

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