US basketball team, The Charlotte Hornets, has launched the Hornets Virtual Fan Shop, the first virtual team store in the NBA (National Basketball Association).  

Built using AI-powered digital twin technology from conversational AI company, MeetKai, the Hornets Virtual Fan Shop is inspired by the brick-and-mortar Hornets Fan Shop at Spectrum Center in Charlotte, North Carolina, enabling individuals across the country and internationally to fully immerse themselves in Hornets fandom.

Accessed through a user’s mobile device or web browser, fans can enter the virtual store to view and buy a wide variety of Hornets merchandise, including jerseys, T-shirts, hats and other collectibles. Purchases through the virtual fan shop will be delivered to users’ homes by the Hornets’ eCommerce partner, Fanatics.

As part of the virtual shopping experience, Hornets fans can turn themselves into realistic 3D avatars to roam, shop and interact with other fans. Avatars can shop as if browsing through aisles and discover products on the racks as well as virtually try on apparel and accessories before buying.

“As technology continues to evolve, it’s important that we meet our fans where they are, and this is a great opportunity to enhance that connection,” said Hornets Sports & Entertainment President & Vice Chairman, Fred Whitfield. “The Hornets Virtual Fan Shop allows fans to enjoy the gameday shopping experience from anywhere, and we’re excited to offer this innovative new opportunity.”