Cheetah Digital has acquired Stellar Loyalty, which provides cloud-based customer engagement and loyalty software.

Headquartered in Silicon Valley, with offices in Europe and Asia, the Stellar Loyalty Consumer Relationship Cloud helps brands drive engagement frequency, maximize revenue, and build more meaningful and profitable customer relationships with their customers. Stellar’s customers include Yankee Candle, Cayman Airways, CraftWorks, and Harlequin.

Stellar Loyalty’s platform consumes millions of digital signals in real-time across mobile, email, web, social and point-of-sale systems. The Stellar Platform’s first-party data structure combines batch and streaming capabilities to ingest demographic, behavioural, transactional and contextual data to create a predictive set of consumer engagement opportunities. The companies said they aim to redefine customer engagement and loyalty for B2C marketers, enabling them to create more relevant consumer experiences that drive greater revenue for their brands.

“Cheetah Digital’s sole mission is to serve marketers,” said Cheetah Digital CEO, Sameer Kazi. “We are committed to helping marketers solve complex challenges, to deliver profitable outcomes for their brands, and to assist them in creating meaningful experiences for their customers. The combination of Stellar Loyalty products and their talented team will allow Cheetah Digital to offer our clients the most advanced and intuitive loyalty, customer acquisition and retention solution in the industry.”