Cooking equipment vendor CHEFS Catalog has launched a mobile-optimised site, powered by the Digby Mobile Platform, for iOS, BlackBerry and Android. CHEFS says it is responding to the fact that “consumers now demand a rich and personalized mobile retail shopping experience”; according to a 2011 InMobi study, 74m consumers in the US already shop from their mobile devices.
Tim Littleton, CEO of CHEFS Catalog says: “We were very excited to expand into the mobile channel in a strategic way, as we realise the importance of our great brands and products being accessible by consumers through their smartphone whether they are at home or on the go.”
