Chelsea FC Expands App Reach With Symbian Offering

Mobile marketing firm InfoMedia has launched an app for Chelsea FC for Nokia (Symbian) phones, ahead of the UEFA Champions League Final between Chelsea and Bayern Munich. 

Chelsea already offers apps on other platforms.  Driven by the global footprint of the Nokia platform and its overlap with the Chelsea fan base this latest release means a dedicated application is now available for the vast majority of Nokia phones currently on the market.

The app includes the latest Chelsea FC news, including exclusive interviews and training ground reports for app users only. There is also on-demand video from Chelsea TV Online, including match highlights, interviews, daily news headlines, training ground reports and exclusive Chelsea video content. This content is only available to Chelsea TV Online subscribers.

Enhanced live match features include text commentary, team line-ups, stats, league position changes and live scores of all the matches being played across all English league, FA Cup, Carling Cup, UEFA Champions League and Europa League football. There’s also a section offering stadium information, club history and comprehensive player profiles, plus ticket information and integration with Nokia Maps to show the location of the Chelsea FC stadium. In addition the app is the only official Premiership Football team app for Nokia to feature live streaming match audio.

“Building on our work for other platforms, we are now expanding the Chelsea FC mobile footprint out on to Nokia,” says InfoMedia managing director, Michael Tomlins. For the club, this means that they continue to expand the ‘official’ rich, positive Chelsea FC mobile experience to as wide an audience as possible. This means a strong use of video and cohesive integration with other platforms that the Chelsea FC brand is active on.The sum total of this is a compelling offering with strong global reach.

“For the fans the app means the best content, delivered right to their phone in the run up to the UEFA Champions League final. But beyond this weekend, the exclusive content and proactive management of the app will mean better customer retention, as those fans will stay with the app through to next season.”

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