Chelsea Football Clubs digital division, Chelsea Digital Media (CDM), has appointed InfoMedia Services  as its exclusive mobile partner for the UK and Ireland for the next three years.
InfoMedia will be responsible for the distribution of ChelseaFC Mobile services across UK and Irish mobile network operator portals, as well as the hosting and management of a comprehensive off-portal branded WAP service. InfoMedia, which has a lot of experience of managing the mobile propositions of major brands, says it will work with the business units within the club to create pioneering services to interact with its growing fan base.
For the first time, all Chelsea fans will be able to interact with the club through their mobile phones and access the latest news, ticket information, match reports and in-match commentary, in addition to a full portfolio of downloadable content, including wallpapers, animations, real tones and video content from Chelsea TV, as well as match goal clips from the Barclays Premiership and the UEFA Champions League. The ChelseaFC Mobile service can be access via http://wap.chelseafc.com or by texting Chelsea to 61718.
Almost every fan carries a WAP-enabled handset these days says Chelsea Digital Media Managing Director, Cas Knight. Consequently, we view our new cross-network mobile service as an important platform to connect the club and supporters. The WAP site has been designed to reinforce brand values and provide excellent quality of service to fans, who will only be a press of a button away from up-to-the-minute information.
InfoMedia Commercial Director Michael Tomlins adds:
Chelsea Football Club are a dynamic and prestigious brand that are mirroring success on the pitch by delivering innovative and value adding services to their loyal fan base. InfoMedia are very excited to have partnered with CDM and are focused on bringing mobile services to a wide variety of functions within the club and to the centre of their relationship with their fans.