2ergo, which provides convergent mobile communications, has launched a Business Partner Programme designed to help telecoms companies win new business from the rapid growth in mobile marketing activity. The Business Partnering Programme (BPP) allows wholesalers and resellers to access new high margin recurring revenue streams and gain a competitive edge in a market that is predicted by the analyst, Research and Markets, to grow tenfold by 2012.
2ergo says that the BPP has already attracted sizeable attention from the telecoms industry. Telecoms wholesaler Chess Plc is one of the first businesses to sign up, and plans are being put in place to introduce 2ergos central BPP product, MultiSend, to Chesss resellers.
2ergos MultiSend product allows businesses to revolutionise the way they engage with their customers, using a range of personalised and interactive SMS, MMS, voice and email messaging features, via a single application.
MultiSend enables companies to quickly and simply target their customers, capture instant responses and achieve the best possible return on their marketing investments, says 2ergo Managing Director, Chris Brassington. Whether you have an audience of hundreds or millions, you can personalise each message or response, so that communication can be simple, frequent and incredibly cost-effective. We are extremely pleased by the market response we have received so far for MultiSend, which is now being used by a list of major brands here in the UK.
The BPP is backed by a dedicated 2ergo team offering sales, marketing and technical support. The BPP is designed around four levels: Approved, Certified, Premier and Strategic Partner, allowing partners to gain access to more tools, support and financial reward as the relationship grows. 
This is an exciting partnership for us, says Chess Chief Executive, David Pollock. As a business, we place a lot of emphasis on innovation, and it is testament to this that we are among the first to take advantage of 2ergos Business Partner Programme. We pride ourselves on being at the forefront of innovative technology and our product range has evolved considerably over 15 years in the industry in response to changing demands from our customers. We are looking forward to working with 2ergo to offer MultiSend to our customers and partners. Advances in mobile technology are incremental for the future of the telecoms industry and we are keen to be at the forefront of this growth.