Adfonic co-founder Paul Childs has left the company. Childs founded Adfonic with Victor Malachard and Wes Biggs in October 2008, since when the company has become a leading player in the mobile advertising space. In October 2012, Adfonic entered the Real Time Bidding market with the launch of its Madison DSP (Demand Side Platform).
Childs told Mobile Marketing: “After four years and three months at Adfonic, having taken the business from an idea on paper to one of the leading global mobile advertising plays, I have decided to move on and pursue other opportunities. I leave Adfonic in great shape, with a fantastic management team in place with more exciting things to come.”
Childs added that he plans to stay in the mobile advertising space, and indeed, he will take an advisory role on the Adfonic board.