Juniper Research has released its report, Mobile China: 3G Content Strategies & Forecasts which considers the market for 3G content in China, including detailed market sizing, forecasts until 2012, player analysis and positioning strategies.
The Chinese market represents a vast opportunity for the mobile applications and content sector, particularly with the forthcoming launch of 3G services promising a new era for rich media in cities and beyond, says Juniper.
Mobile China includes subscriber data by key region and city, and goes on to examine revenues and ARPU trends. It also estimates the size and shape of key value added services such as games, location services, music, ringtones, SMS, TV & Video.
Juniper says the report offers answers to many pertinent questions such as: How is the Chinese content and applications market performing and what is it predicted to achieve over the next five years? Which types of applications & content work in China and how will they develop? What market entry strategies have been adopted by the successful players? How have these players become established & what is their forward strategy? What will be the impact of 3G and what doors might it open to new entrants? Which business models have succeeded and how will these change under 3G? Who is driving the applications & content market?
The report offers an insight into unfolding opportunities and market drivers, offering a clear indication and evaluation of future market growth. It examines the successful business models, along with the adoption of market-entry strategies. In addition, the structure of the mobile value added sector is broken down, providing an analysis and commentary of the performance, strategy and the influence of new and established key players.
The report costs 1,490 for a single-user PDF or hardback copy; 1,990 for a multi-user licence; or 2,990 for an enterprise-wide licence.
There are more details here. And you can download a free Whitepaper here.


