Chipotle Mexican Grill UK has unveiled its first-ever Strava app Challenge.

The restaurant chain has collaborated with the app to promote healthy eating habits.

The initiative spans 25 cities in Europe and North America, including London.

Participants in London can compete for Local Legend Status, earning free Chipotle Lifestyle Bowls for a year.

“Our nourishing, real food is quickly becoming a go-to training meal for athletes across all levels in London,” said Anat Davidzon, Chipotle’s international managing director.

“After launching with Strava in the U.S. in 2024, we saw a passionate response from our fans in the UK requesting to bring the competition here,” Davidzon added.

“At Chipotle, we are always looking for ways to innovate our existing menu offerings,” said Nevielle Panthaky, vice president of culinary at Chipotle.

“Lifestyle Bowls allow us to preconfigure our real ingredients, including the new Supergreens salad blend, to help our guests achieve health and wellness goals all year long.”