Chivas partners with rapper Stefflon Don for ‘The Rise’ digital series
- Thursday, September 28th, 2023
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Blended Scotch whisky brand, Chivas, has teamed up with rapper, Stefflon Don, as part of their ongoing partnership to release a new four-part digital series called ‘The Rise’. To kick off the series, Chivas and Stefflon Don uncover the journeys to success of music icons Headie One and Dexta Daps. The Rise is the latest drop from Chivas’s ‘I Rise, We Rise’ collaboration with Stefflon Don, celebrating those who have boldly carved their own path to success.
Dropping episodes each week, The Rise series will see Stefflon Don sit down with both Headie One and Dexta Daps for an exclusive glimpse into their experiences within the music industry. The artists also touch on the relationships – both personal and professional – that have moulded their paths to stardom, reflecting on their successes, their behind-the-scenes struggles and the people who have helped them rise to the top. Viewers are also being treated to an impromptu jam session with Stefflon Don and Dexta Daps, as the two tease a possible upcoming collaboration.
Stefflon Don said: “Its been an incredible experience to sit down with two of my good friends, Headie One and Dexta Daps, to spotlight their inspiring journeys and relentless determination. Weve all come a long way, and Im thrilled that together with Chivas, we can share their stories with the world. This series is the latest drop within our partnership and reinforces that this is about more than just whisky and music, it’s about sharing the same passion and determination. Its a celebration of collective support and unconventional paths to the top – both these music icons’ stories show that the rise of one lies in the rise of all!”
The digital series follows on from the brand and the rapper dropping a limited-edition ‘Chivas 12 x Stefflon Don’ bottle last month, featuring vibrant tropical artwork inspired by Stefflon Dons debut album, Island 54.
‘The Rise’ is available to stream now via Chivas Regal’s YouTube channel.