The Middle Easts largest media representation house, Choueiri Group, has announced a partnership with Rubicon Project, which is to become the programmatic platform of choice for its digital arm, Digital Media Services (DMS).

DMS represents top bracket, market-leading international and regional publishers, along with hundreds of small-to-medium sized publishers and start-ups in the Middle East region. The companys current portfolio reaches over 120m unique browsers across a variety of verticals, and the company has positioned itself as a leader in digital media by embracing creativity, state-of-the-art technology and data-driven strategies.

Rubicon Projects programmatic technology will deliver mobile, display and video inventory for advertisers across MENA (Middle East and North Africa) through the partnership, bringing a new level of advertising automation to the region and providing brands with a market-leading solution.

“We are thrilled to help bring the power and scale of automation to help connect world-class brands and advertisers to tens of millions of consumers across the premium inventory portfolio of DMS,” said Julien Gardès, managing director for southern Europe and MENA at Rubicon Project.

“DMS brings advertisers access to rich content spanning three continents and our partnership is a clear indication of the potential for growth of digital advertising throughout the region as media owners and advertisers continue to embrace automation and capitalise on the benefits it brings to their businesses.”

“Our commitment to our clients and our industry has always compelled us to seek out and leverage the best technology platforms in the world, and Rubicon Projects proven track record of delivering leading innovations for publishers globally makes them the ideal partner,” said Michel Malkoun, chief operating officer of DMS.