Cidana, which manufactures advanced multimedia software solutions for the handheld, embedded and automotive markets, has partnered with Siano Mobile Silicon, which supplies semiconductor solutions for Mobile Digital TV, to develop advanced Mobile TV solutions that enable users around the world to enjoy DVB-T (Digital Video Broadcast-Terrestrial) services on mobile handheld platforms, including PDAs and  Smartphones. The two companies will demonstrate the solution at the IBC Conference taking place from 7 11 September in Amsterdam.

The companies will showcase a new platform comprising Cidanas advanced DVB-T player and Sianos integrated SMS1010 Mobile TV receiver. The platform is targeted at makers of mobile device makers and portable media players who wish to extend their feature list with TV-on-the-go.

DVB-T is commercially deployed in more than 32 countries in Europe and Asia, with another 30-40 countries planning deployment soon. Due to power consumption, mobility and antenna size restrictions, DVB-T has not been perceived adequate for mobile devices until recently.
But Siano says its SMS1010 receiver chip has madeit feasible, with reception performance that allows mobility, works well even with a small antenna, and extends battery life in order to enable a truly enjoyable user experience.
The chip enables mobile devices to receive high quality DVB-T transmission for more than 3 hours playback without a battery re-charge. Cidana adds that its DVB-T player is able to present a true, live DVB-T signal, with a superior D1 resolution and 25 frames-per-second high quality video.

Both DVB-T and DAB (Digital Audio Broadcasting) are available free to air in quite a few countries,” says Siano CEO Alon Ironi. There is no need for frequency allocation, conditional access, or operator subscription. End users simply need to get hold of a DVB-T-enabled mobile device, and they are all set for watching digital TV and radio on the go for free. Cidanas mobile DVB-T player yields an amazing, crystal-clear live video and audio quality, while not exhausting the device battery. This new platform is the most attractive vehicle today for adding DVB-T to handheld devices.”

Cidana CEO Chinn Chin adds:
As developers of advanced, cutting edge software solutions for the mobile multimedia market, we are proud to pioneer the Mobile TV revolution through co-operation with Siano, and its innovative receiver chip,” said Chinn Chin, CEO of Cidana. The new platform is leading the mobile DVB-T market in performance and power consumption.