Unilever cleaning brand Cif has partnered with Helpling, an online marketplace for household services, to help people free up more time from cleaning chores by connecting them professional cleaners.

Through the Helpling app or website, people can book vetted and insured cleaning service providers, as well as purchase Cif products to aid the upkeep of their homes.

The partnership is supported by the Unilever Foundry, which is a platform setup by Unilever to enable startups to collaborate with its more than 400 brands.

“In cities, such as London, people have extremely busy lifestyles that makes it hard to keep up with the household jobs. People are looking to technology to make their lives easier,” said Charlie Beevor, VP of Cif. “By connecting people with trusted cleaners via the Helpling platform and our great CiF products, we free up their precious time to focus on what they enjoy most whilst keeping their homes beautiful to be enjoyed and lived in.”

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