Following their successful national rollout in the UK in partnership with Digital Cinema Media (DCM), Yummi Medias mobile app for cinemagoers Cinime is being expanded to the international market.
The app is designed for second-screen interaction before feature films show in the cinema, driving brand engagement and providing audiences with interactive content. The app has had a number of successes in the UK, including campaigns run in partnership with PlayStation and Ben & Jerrys.
Yummi Media will be showcasing the apps capabilities at the Cannes Lions Festival of Creativity 2014, hosting a Cinime World Cup Beach Party, as well as daily presentations of the apps features and movie quizzes and games that demonstrate how the app can be employed by advertisers. 
You can read more about Yummi Medias Cinime app and how it is being used to build brand awareness and interact with customers in our Spotlight article here.
