Clarins launches Beauty Daily content platform

David Murphy

Beauty brand Clarins UK has launched an online media platform, Beauty Daily. Designed as an editorial destination hosted on beautydaily.clarins.co.uk, Beauty Daily brings together data-driven, tips and honest advice to help solve the problems modern women face.  

Developed in partnership with content marketing agency Green Park Content, Beauty Daily will showcase expert insight from Clarins UK, industry insiders and professionals including dermatologists, doctors, wellness consultants, make-up artists and nutritionists. Readers will be able to seek trustworthy advice around the topics of skincare, makeup, lifestyle and culture through a series of listicles, how-tos, interviews and features. 

The aim of the site is to help Clarins UK increase traffic, improve SEO, drive sales and help the brand further develop authority within the beauty and wellness space.  

“Beauty Daily will help further grow Clarins’ online visibility, and engage their UK audience beyond their product offering,” said Steven Westgate, Head of Content at Green Park Content. “With the rise of online media, there is a growing need for brands to establish a strong content strategy that provides true value to both the consumer and to the business, and Beauty Daily does just that.”