Retail performance consultancy, Claris Solutions, has teamed up with data analytics firm, Euclid Elements, to improve store performance through the application of visitor-based information and analytics. The Claris-Euclid Store Experience Program turns shopper data into performance improvements, with the development of custom solutions for each client.

The system uses mobile sensors that map shopper traffic patterns in retail spaces. These sensors sense wi-fi signals on smartphones, allowing Claris consultants to understand exactly how shoppers move through a physical store environment. Based on this anonymous and aggregated data, Claris says it will be able to provide a big picture view that enables retailers to make better decisions about store layouts, merchandising, staffing and other aspects of the in-store experience.

“Over the past few years, physical retailers have been at a distinct disadvantage, compared to online retailers, who have been able to leverage customer analytics to improve the web shopping experience,” says Euclid CEO, Will Smith. “Through our sensor technology and analytics platform, we will be able to supply Claris with similar customer data for bricks and mortar stores, allowing them to tailor programs and recommend operational improvements that can increase shopper satisfaction and customer loyalty.”