Shoe retailer Clarks has begun a new voucher program using a digital solution powered by consumer engagement company Eagle Eye.

The platform, Eagle Eye AIR, allows the company to connect with customers to deliver relevant offers and has been fully integrated into its stores point of sale terminals.

The voucher program is targeted at other businesses, allowing them to distribute the vouchers to staff as part of employee incentive schemes. Initially, Clarks will distribute paper vouchers that can be tracked and verified by the platform, but will move on to completely digital, multichannel distribution via email, SMS and mobile later this year.

“We are delighted to be partnering with Eagle Eye to support our new B2B Voucher initiative. Working with Eagle Eye has enabled us to implement a seamless and secure voucher offering across our retail landscape” said Dave Ross, programme manager at Clarks. “The Eagle Eye AIR solution is a perfect fit for Clarks and is the first stage in further supporting our customers using best in class technology to deliver a premium service focused on the customer experience.”