Clarks Takes First Steps into Augmented Reality

Footwear brand Clarks is using Aurasma technology to make four of its Women’s Spring/Summer adverts AR-enabled. Beginning at the end of the month, Clarks ads featuring the Aurasma logo will trigger rich video content and a call to action leading to an mCommerce site.

“We’re proud to be the first footwear brand to offer this experience to our consumers in the UK,” says Roy Gardner, Head of Category at Clarks. “Aurasma technology enables us to provide fantastic insight into the Clarks brand at a time when we are embracing new and innovative ways of inspiring and engaging our consumers.’