Interactive communications company Oxygen8 Communications and mobile SMS ad firm Mobiya have announced a strategic international partnership to deliver classified ads to consumers via mobile phones.
The partnership will see Mobiya using the Oxygen8 platform and infrastructure for its classified ads systems and is expected to generate significant additional reach for Mobiya, as a result of Oxygen8s international presence. The companies say the high level of traffic and the enhanced distribution facilitated by the partnership is also expected to increase ad volumes and response rates, creating additional revenue opportunities for Mobiya and its publisher customers.
Using the Mobiya classifieds network, buyers and sellers communicate about classified ads using their mobile phones. Sellers can create ads using their mobile phones, along with a photograph or even a video. Buyers can express an interest in a classified ad by sending a text message to a shortcode number, prompting the release of contact information from the buyer to the seller. The seller also receives real-time alerts as soon as someone responds to their ad, making Mobiya classifieds fast and effective.
Oxygen8 says that a key feature of its mobile platform is that it is scalable and able to handle hundreds of connections and hundreds of messages per second, enabling Mobiya to run numerous classifieds systems and connect hundreds of buyers and sellers simultaneously.
Mobile Classified adverts are increasingly popular in the UK market and provide an excellent vehicle for anyone who wants to sell or find a product or service quickly and easily using their mobile phone, says Mobiya CEO, Martin Davis. Media publishers also see the benefits of running a mobile classified ads service for their customers as it encourages greater audience interaction whilst also driving brand value and loyalty.
We chose Oxygen8 Communications as our infrastructure partner because they have a well established, proven technology platform which provides excellent inter-connectivity, fast message throughput and scalability. In addition, Oxygen8 have a strong international presence, especially in several of the new territories that we are interested in targeting, including Africa and the USA. Working with Oxygen8, we can utilise their knowledge of local markets in order to drive adoption of Mobiya classified ads on a global scale.”