NBA team the Cleveland Cavaliers has partnered with proximity specialists Gimbal and sports app developers YinzCam to bring contextual notifications to fans while they enjoy games.

Proximity beacons have been integrated into various NBA stadiums recently, including the Cavaliers Quicken Loans Arena. Fans using the Cavaliers app will receive welcome messages upon entering the stadium, as well as exclusive video content as they explore different areas of the arena.

The app will also include exclusive content delivered by points of interest, such as the 1976 Miracle of Richfield video, viewable when fans pass the display of the original hardwood classic court from the Cavaliers Richfield Coliseum.

Notifications are tailored specifically to physical location, activity, time and personal interest, and will include promotional incentives and giveaways for fans in attendance, as well as reminders about game times and the option to buy raffle tickets when volunteers are nearby.

“The Cavaliers approached Gimbal with a commitment to deliver the best possible experience to their fans in attendance at games,” said Brian Dunphy, SVP of business development & partner relations at Gimbal. “Thanks to Gimbal technology, fans with the Cavs app who elect to receive location-based information can enjoy a personalised, interactive experience that elevates the relationship between the team and fans.”