Skipper

CleverTap to acquire Leanplum

David Murphy

CleverTap, which describes itself as a “retention cloud” is buying multi-channel customer engagement platform Leanplum, for an undisclosed amount. The acquisition will take CleverTap’s total customer base to over 1,200 customers in more than 100 countries around the world. The deal is expected to close this quarter.

CleverTap and Leanplum said they will work with digital brands to help increase their users’ engagement, retention and lifetime value by making every user experience hyper-personalized, relevant and contextual at scale in real time.

CleverTap’s technology currently touches over 3 billion devices. The company has more than 450 employees across 11 countries, with a Product and Engineering hub in Mumbai, India. Customers include Bolt, Gojek, PharmEasy, Premier League, and Air Asia.

Leanplum serves over 200 brands, primarily based in North America and Europe, including Big Fish Games, Just Eat Takeaway, StockX, Papajohns, Tesco, and TED. It has more than 100 employees across four countries, headquartered in San Francisco with an engineering hub in Sofia, Bulgaria

“We are seeing a seismic shift in the marketing technology landscape,” said CleverTap Co-founder and Executive Chairman, Sunil Thomas. “Users today demand to be treated as individuals, and this has forced brands to change how they engage with them. CleverTap and Leanplum have both purposely built for a mobile-centric omnichannel world.”

The acquisition, he said, combines platforms and teams to deliver the best behavior analytics, segmentation, and engagement tools that will enable digital brands to build valuable, long-term relationships with their users. “Our combined strength will be a game-changing force for user engagement, retention and monetization, creating tremendous value for our customers. I am very excited to welcome Leanplum to the CleverTap family.”